Tiina Wilén is our founder and Head Honcho – she leads the work here on the Avenue.
Tiina is a mother of 2, entrepreneur, design business owner, and concept developer, strategist, and IT professional. Her background is in IT and finance, where she worked as a consultant, project manager, business and process developer, with responsibility for offshore operations in India and the Czech Republic. Tiina was born in Finland, now lives in Sweden, is married to a Swede, they live in picturesque Mariefred, and in addition to The Avenue, she runs a home furnishing and decor business sold in 20+ countries. Tiina loves Spain, her funky family and country life.