I Help Premium and Luxury Professionals & Brands Grow without Sacrificing Quality & Wellbeing


I can help you design a premium business concept, scalable model, and assets that increase the value of your company. We will productize your offers, build innovative, diversified revenue streams, and turn your business into a modern powerhouse.


I can help you engineer systems and automation for client acquisition, and implement the digital infrastructure; tools, and technology that help you grow and scale without sacrificing your wellbeing. You will create a digitally elegant company.


I can help you get visibility in the marketplace, design the right positioning and authority, and establish strategic partnerships. We will expand your reach and scale your business without sacrificing your life in the process.

Avenue Method™ - Holistic Growth Systems

Avenue brings a holistic perspective to growing your business. Our work helps you position your brand and business as the numero uno for your prospective clients. We help you build the growth infrastructure your business needs to grow and scale without losing your sanity and life in the process. We help you become seen and heard, and make an impact in people’s lives.

  • package your skills and expertise into products and services that sell at a premium price
  • productize your services and operations so your business becomes efficient and scalable
  • redesign your complete client experience from onboarding to offboarding and referrals
  • systemize your client acquisition: sales, marketing, and brand building
  • become a confident CEO when making decisions about technology and tools
  • tackle the “messy middle” when you go from a startup to a mature business
  • build the infrastructure your business needs to grow: processes, technology, and people
  • automate the key business operations to be able to remove yourself from the minutiae
  • expand your reach and scale your business without sacrificing your life in the process




Avenue Program

Do you need help to grow and scale your business? My flagship program helps premium services and product businesses grow without sacrificing quality & wellbeing. We combine education, consulting, coaching, and management tools with personalized advice to grow and scale companies in multiple industries. Select the level of support you need and join us!

Strategy Day

What most consultants do in 3-4 months, we can get done in one day.

I have a variety of different projects we can complete in one day. I also offer support before and after the day, to ensure you get the help and forward momentum you need.

Book a Strategy Day and let’s get things done.

Fractional CMO

Are you expanding rapidly but your team has no time or is not skilled to build the necessary infrastructure that your business needs? Are you planning to bring in C-level employees but not sure yet whether that’s the right choice right now? Or do you need help to build specific systems and operations, and train your team to manage them? I can join your team as a Fractional CMO.

Tiina is one of the most brilliant business model & systematization minds I know. I would recommend to get her coaching, mentoring, support or picker her smart brain any way you could. Start to listen to one of her many golden tips on her pod, insta, FB or any other social channel.

Maria von Post | Netlight

Tiina is a supertalent, ambitious, fun and powerful woman and coach. I am so happy that I have met her. She is a great ”techqueen” and therefore I find her to be a very interesting business partner. To scale companies you need both branding and tech, but also strong Concepts, powerful systems and automations, that help you to scale your company. And I can tell you Tiina is the Queen in this field

Carina Andersson
CEO at Folk & Form

Tiina Wilen has been (and continues to be) a speaker at our International Women's Day Conferences. Her knowledge and ease in explaining the way to use digital tools and innovative skills for your business is always a well received session at the events. Tiina brings her business career as an engineer to structure and create courses for business owners to deliver successful outcomes - these aren't just take the course and you are on your own... these are guided learning experiences which you can continue to use over the longer term.
Ali Meehan
CEO at CostaWomen.com
By the results, I’ve got right from the start of launching my company I can boldly declare that Tiina is a top professional in her business niche. I am forever thankful.

Ania Berggren
CSD Women's Leadership Academy International

I have long experience as a manager, and have also run my company for several years. Even as an experienced manager you sometimes get stuck, and especially if you are an entrepreneur with your own company.

It's good to have someone outside who can coach you forward. If you have long experience yourself, it is even more important to find a coach who understands your situation and can coach you at the right level. Then it's not about having the support of someone who knows your brand, it's about finding a professional for strategies and models, ideas, and inspiration to lead me forward in my business.

Finding the right person for this is important, as you as an entrepreneur invest your time and money.

For four months I have hired Tiina as my private coach, and this has been well invested money. Tiina has quickly understood my situation, and guided me forward to feel good and able to lead my company forward. She has motivated and given me tips, she has inspired, and expected results. These four months have been much needed for me, I have regained the joy of running my successful business even longer. "Sky is the limit and Tiina helps you get there"

Mariana Ramselius | Interior Architect at Silander Holst S.L

Without hesitation, I offer a glowing recommendation of Tiina.

After being introduced to her work and method, I decided to become an Avenue client and I must say my time and money was well invested.

Avenue is not like other programs that you don't do anything with. It engages you to really engage your business and your leadership from the perspective of REAL growth which is all about having a strong foundation in vision, direction, strategy, and implementation.

Tiina really shines when it comes to operations. And the special touches she infuses into the experience, like the CEO Week's, brings surprise and delight to the growth process.

Avenue has supported me in committing to reaching a new standard in how I lead my business. For that, I will be forever grateful.

Ozioma Egwuonwu
Chief Strategic Transformation Officer | TEDxSpeaker | Strategic Advisor | Keynote Speaker | Consultant

I have had the great pleasure to work alongside as a colleague, together with Tiina at an international IT-company. Tiina worked as a consultant and PM for many of the cases I sold to our customers. Apart from being skilled and motivated, she was always passionate about the client and their expectations and made sure we met the strict budget and deadlines.

Even when tough business decisions had to be made, she always succeeded to onboard the client on the necessary path and way forward; all the time with her warmth and passion and deep respect for the client. I would be happy, proud and grateful to work with Tiina at any given time again!

Claes Lemnell
CEO at Nordics VirtusaPolaris

I have attended a lot of different educations during my time as a business leader. What Tiina does with the Avenue Program is that it connects the dots to make the picture complete. This is unique. I’m really excited to see how our results will improve in the future.

Barbro Axelsson
CEO at Durewall Institutet

I am very excited since I just had a business coaching meeting with one of my clients where we did the core exercises and she was so happy!

Floor Schmeitz
Avenue Certified Growth Coach | Founder of PlayBook for Magic

I can highly recommend Tiina and Avenue. The program and the energy gave me the Power to improve and walk further out of my comfort zone. Made me more digital and crossed new boundaries. It was a pleasure and great business opportunity to work in her program.

Karin Holmström
Artist & Entrepreneur


More Profits. More Impact. More Joy.


You Bring Your Brilliance.
I Bring My Systems.
Together We Make Magic Happen.