Hi, I’m Tiina

As an Engineer/Designer/Marketer, I help businesses design their signature client experiences, go to market with their innovative services and products, become seen as the #1 category leaders, and hit their growth goals.

My 20+ years of experience in sales, marketing, systemization, design, digitalization, and integrations has helped hundreds of companies grow and scale. I work internationally with small/midsize companies on their world domination journey.

I’m also a board member/chair in a few non-profit organizations.

BUSINESS DESIGN

I have a deep passion for developing positioning, productization, business models and offer design, and building scalable processes that increase profitability and enjoyment. I focus on strategic business design with an innovative, holistic perspective.

SALES & MARKETING

My approach to sales and marketing is rooted in a deep understanding of Go-to-Market strategies, product marketing, digital advertising, SEO, publishing, PR, events, strategic marketing planning, leadership, and the intricacies of sales funnels and operations.

SYSTEMIZATION

Systems and processes are the backbone of any well-functioning organization. As a Systems Engineer, I develop internal and external systems, processes, and digital customer journeys for an excellent client experience, operational efficiency, and scalability.

BRANDS

I have built multiple brands selling products and services globally, as seen in >>

What People Say About Me (Which I Can Neither Confirm Nor Deny)
“I would anytime and without a doubt hire Tiina again” – Patrick Winther | Tieto

I have had the opportunity to work with Tiina and I value her never-ending capability and performance.

She is extremely result-focused with great social competence and she skillfully can engage teams to achieve objectives.

She is passionate about her roles and tasks, and her drive and entrepreneurship is a strength I admire. I would anytime and without a doubt hire Tiina again and strongly recommend her capability.

Patrick Winther

Head of ICT Service Operations at Tieto Corporate

“Sky is the limit and Tiina helps you get there” – Mariana Ramselius | Silander Holst

I have long experience as a manager, and have also run my company for several years. Even as an experienced manager you sometimes get stuck, and especially if you are an entrepreneur with your own company.

It’s good to have someone outside who can coach you forward. If you have long experience yourself, it is even more important to find a coach who understands your situation and can coach you at the right level.

Then it’s not about having the support of someone who knows your brand, it’s about finding a professional for strategies and models, ideas, and inspiration to lead me forward in my business. Finding the right person for this is important, as you as an entrepreneur invest your time and money. For four months I have hired Tiina as my private coach, and this has been well invested money.

Tiina has quickly understood my situation, and guided me forward to feel good and able to lead my company forward. She has motivated and given me tips, she has inspired, and expected results. These four months have been much needed for me, I have regained the joy of running my successful business even longer.

“Sky is the limit and Tiina helps you get there”

Mariana Ramselius

CEO & Interior Architect at Silander Holst S.L

“She is a great techqueen” – Carina Andersson | Folk & Form

Tiina is a supertalent, ambitious, fun and powerful woman and coach. I am so happy that I have met her.

She is a great ”techqueen” and therefore I find her to be a very interesting business partner.

To scale companies you need both branding and tech, but also strong Concepts, powerful systems and automations, that help you to scale your company.

And I can tell you Tiina is the Queen in this field

Carina Andersson

CEO at Folk & Form

“…knowledge and ease in explaining the way to use digital tools” – Ali Meehan | Costa Women

Tiina Wilen has been (and continues to be) a speaker at our International Women’s Day Conferences.

Her knowledge and ease in explaining the way to use digital tools and innovative skills for your business is always a well-received session at the events.

Tiina brings her business career as an engineer to structure and create courses for business owners to deliver successful outcomes – these aren’t just take the course and you are on your own… these are guided learning experiences which you can continue to use over the longer term.

Ali Meehan

CEO at CostaWomen.com

“I would be happy, proud, and grateful to work with Tiina at any given time again” – Claes Lemnell | Nordics VirtusaPolaris

I have had the great pleasure to work alongside as a colleague, together with Tiina at an international IT-company.

Tiina worked as a consultant and PM for many of the cases I sold to our customers. Apart from being skilled and motivated, she was always passionate about the client and their expectations and made sure we met the strict budget and deadlines.

Even when tough business decisions had to be made, she always succeeded to onboard the client on the necessary path and way forward; all the time with her warmth and passion and deep respect for the client.

I would be happy, proud, and grateful to work with Tiina at any given time again!

Claes Lemnell

CEO at Nordics VirtusaPolaris

“Tiina is a top professional in her business niche” – Ania Berggren | CSD Women’s Leadership Academy International

Being in business for years I have learned the priceless value of having a mentor who had knowledge proven by own results and passion to share it with those who are willing to learn.

For over a decade I have been building multiple businesses representing other companies, but never broke through to the level I longed for. 

Tiina Wilén played the main role in both helping me identify my main calling and values I can give to others and helped me building my own brand from the scratch. The combination of her always up to date knowledge, method, patience, passion and just wonderful personality gave me faith and courage to learn and do things I never thought I could do.  By the results I’ve got right from the start launching my company I can boldly declare that Tiina is a top professional in her business niche. I am forever thankful.

Ania Berggren

CEO at CSD Women’s Leadership Academy International

“This is unique” – Barbro Axelsson | Durewall Institutet

I have attended a lot of different educations during my time as a business leader.

What Tiina does with the Avenue Program is that it connects the dots to make the picture complete.

This is unique. I’m really excited to see how our results will improve in the future.

Barbro Axelsson

CEO at Durewall Institutet

“Tiina really shines when it comes to operations” – Ozioma Egwuonwu | BurnBright International

Without hesitation, I offer a glowing recommendation of Tiina.After being introduced to her work and method, I decided to become an Avenue client and I must say my time and money was well invested.

Avenue is not like other programs that you don’t do anything with. It engages you to really engage your business and your leadership from the perspective of REAL growth which is all about having a strong foundation in vision, direction, strategy, and implementation.

Tiina really shines when it comes to operations. And the special touches she infuses into the experience, like the CEO Week’s, brings surprise and delight to the growth process.

Avenue has supported me in committing to reaching a new standard in how I lead my business. For that, I will be forever grateful.

Ozioma Egwuonwu

CEO at BurnBright International

“… made me more digital and crossed new boundaries” – Karin Holmström | Artist & Entrepreneur

I can highly recommend Tiina and Avenue.

The program and the energy gave me the Power to improve and walk further out of my comfort zone, made me more digital and crossed new boundaries.

It was a pleasure and a great business opportunity to work in her program.

Karin Holmström

Artist & Entrepreneur