Become the #1 choice for those who matter
Hello, I’m Tiina – a systems engineer and marketer with nearly 20 years shaping GTM strategy, buyer experience, category positioning, and service packaging for SaaS platforms, premium expert brands, and international scaleups. What I do best: turn all of that into growth systems, complete buying journeys, and the intelligent automation that makes a business run like a well-oiled engine.
Available fractionally or full-time. Currently busy helping a Swedish SaaS company become the #1 player in their category – available for podcasts, articles & speaking.
My Modus Operandi
Engineer by training. Designer at heart. Systems thinker by nature.
Over the years, I’ve been fortunate to work with large-scale B2B SaaS platforms, international design and hospitality brands, and visionary industry experts.
LAUNCHed PRODUCTS THAT WIN
I’ve led cross-functional product launches – from positioning and messaging to campaigns and enablement – that drove market traction, adoption, and revenue impact.
Built scalable product marketing functions
I’ve built and implemented core GTM frameworks, processes, and collaboration models that created clarity and repeatable success across teams.
managed thought-leader content programs
I’ve built and run content programs that educated, influenced, and converted, including SEO content, webinars, and long-form assets aligned to the buyer journey.
Designed digital customer journeys & CX
I’ve designed and shaped end-to-end customer journeys by aligning messaging, touchpoints, and automation from first interaction through adoption.
Turned customer insight into growth assets
I’ve translated customer interviews and voice-of-customer research into case studies, proof points, and messaging that supported sales and GTM execution.
installed technology, automation & systems
I’ve led the selection, implementation, and optimization of marketing, sales, and CX systems that scaled efficiently and supported data-driven decisions.
Led complex, cross-functional initiatives
I’ve managed and delivered high-impact initiatives – brand launches, system rollouts, enablement programs, and partner efforts.
productized expertise & thought leadership
I’ve productized internal expertise into structured, scalable assets such as content platforms, digital products, and educational experiences.
BUILT TEAMS THAT ROCK & HAVE FUN
I’ve stepped into fractional and full-time roles to build teams with the clarity, momentum, and energy to do great work – and actually enjoy doing it.
Some of the companies & Brands I’ve worked with
“fast, Smart & Fun”
…What people say about me (which I can neither confirm nor deny)
In my role as Director of EMEA Marketing at Tacton, I have had the pleasure of working with Tiina Wilén.
In her role as Product Marketing Manager, Tiina Wilén has been responsible for creating go- to-market strategies and driving activities to launch different products.
She has excelled in her ability to quickly understand the unique value of the product and how to best communicate this to customers.
Tiina’s strong understanding of market trends, combined with excellent communication skills with both product and sales teams has made her a key part of Tacton. She is exceptionally good at adapting to new requirements and finding creative solutions and different ways to communicate with the market.
I highly recommend Tiina for future opportunities and am confident that she will continue to deliver a high level of excellence in everything she undertakes. She has our very best recommendations.
Tiina is a supertalent, ambitious, fun and powerful woman and coach. I am so happy that I have met her.
She is a great ”techqueen” and therefore I find her to be a very interesting business partner.
To scale companies you need both branding and tech, but also strong concepts, powerful systems and automations, that help you to scale your company.
And I can tell you Tiina is the Queen in this field
I have had the opportunity to work with Tiina and I value her never-ending capability and performance.
She is extremely result-focused with great social competence and she skillfully can engage teams to achieve objectives.
She is passionate about her roles and tasks, and her drive and entrepreneurship is a strength I admire.
I would anytime and without a doubt hire Tiina again and strongly recommend her capability.
I have had the great pleasure to work alongside as a colleague, together with Tiina at an international IT-company.
Tiina worked as a consultant and PM for many of the cases I sold to our customers. Apart from being skilled and motivated, she was always passionate about the client and their expectations and made sure we met the strict budget and deadlines.
Even when tough business decisions had to be made, she always succeeded to onboard the client on the necessary path and way forward; all the time with her warmth and passion and deep respect for the client.
I would be happy, proud, and grateful to work with Tiina at any given time again!
Tiina is one of the most brilliant business model & systematization minds I know. I would recommend to get her help and support, or picker her smart brain any way you could.
I had the pleasure of hiring and working with Tiina Wilen as a Product Marketing Manager on my team. In her time with us, she demonstrated a strong grasp of content strategy and campaign execution across the entire buyer journey and multiple channels, including web, social, and email.
Tiina quickly adapted to our marketing framework and was proactive in driving content initiatives that aligned with business goals.
Her ability to translate complex ideas into clear, compelling messaging made a real impact on our campaigns. She’s a strategic thinker with a hands-on approach, making her a valuable asset to any marketing team.
Tiina Wilen has been (and continues to be) a speaker at our International Women’s Day Conferences.
Her knowledge and ease in explaining the way to use digital tools and innovative skills for your business is always a well-received session at the events.
Tiina brings her business career as an engineer to structure and create courses for business owners to deliver successful outcomes – these aren’t just take the course and you are on your own… these are guided learning experiences which you can continue to use over the longer term.