Design, Systemize, and Digitalize Your Business

Hi, I'm Tiina. I'm a Systemization & Digitalization Expert. I build digital brands in the home + lifestyle + wellness + travel space. I can help you build digital brands in your space, too.

My passion is to help small businesses to design the right business models that work for them, systemize their operations, and digitalize their businesses to be able to live the life they desire and deserve

Tiina Wilen is the creator of Avenue Method™. She helps SMEs build the infrastructure they need to be able to grow and create the lifestyle they desire.

Tiina holds a Master of Science in IT Engineering, a Bachelor in Business, PMP® (Project Management Professional) Certification, and a number of certificates in technology, graphic, and interior design.

Tiina works as a growth & digitalization consultant and coach for several successful small businesses and occasionally as a fractional CMO for businesses that build iconic brands and scale beyond 2-5 Million EUR.

With a solid corporate background in IT and finance, travel, hospitality, and design, she has worked as a CEO, IT & management consultant, project manager, business developer, and process manager with responsibility for multi-million EUR offshore operations and a global team of 300+ software engineers, global manufacturing & shipping processes and international sales and partnerships.

She is dedicated to helping SMEs create innovative models and stand-out brands, and scale past their current capacity with the right marketing activities. She also builds digital brands.

Her favorite hobby is decorating her home, and she tends to move furniture – a lot. Tiina doesn’t cook; luckily she married a guy who does, and her secret superpower is wallpapering.

Trilingual Tiina was born in Helsinki, Finland. She is a mother of 2, and the Wilén family enjoys a harmonious small-kid lifestyle in the Swedish countryside with their spoiled Staffy pup Franklin.

She believes building a business should be joyful. She also believes implementing systems, processes, and strategic assets is the only way to really grow and scale a great business.

Lastly, she believes growth – business and personal – is a choice.

Here's How I Can Help You

I offer 1:1 consulting and coaching, fractional CMO services, MarTech implementation, and program development and design. Get in touch!