Would you like to work privately with me to grow and scale your signature business?

The Avenue is a coaching & consulting program for business owners and experts who want to build elegant, modern, and systemized businesses providing them with the lifestyle they desire and deserve.

This is private and bespoke.

The Avenue

This is for you who's done with the "masterminding with other successful people" and group program promising you personalized support yet you sit in a room with 500 others...

For me, your business is personal. It’s going to be just you and me, building your business one component at a time. As an experienced systemization & systems consultant, I can do the tech implementation if you like, or guide you through it. Have a team? You can choose to engage them or keep them outside. Solopreneur? Perfect, let’s build the systems you need!


We work together for 3 months to design and build a systemized, digitalized business model and a complete growth system including sales, marketing, and delivery of your excellence.

We start with an analysis of your current business model and create a future plan. After that, we will work together for 3 months to implement it.

After that, we can go our separate ways or choose to continue working together on a month-by-month basis.

You Deserve More.

More Profits. More Impact. More Joy.

A systemized, digitalized business can provide that for you, too


Build a Simple Business. When you have the right business model and the right systems in place, growing your business becomes effortless and enjoyable.


Build an Efficient Business. Identify and install the tools that make your systems run like an engine allowing you to become more efficient in your business.


Build a Business that Enables Your Lifestyle Goals. With the right model and tools, you can grow your business while you enjoy your life.

Tiina is one of the most brilliant business model & systematization minds I know. I would recommend to get her coaching, mentoring, support or picker her smart brain any way you could. Start to listen to one of her many golden tips on her pod, insta, FB or any other social channel.

Maria von Post | Netlight

Tiina is a supertalent, ambitious, fun and powerful woman and coach. I am so happy that I have met her. She is a great ”techqueen” and therefore I find her to be a very interesting business partner. To scale companies you need both branding and tech, but also strong Concepts, powerful systems and automations, that help you to scale your company. And I can tell you Tiina is the Queen in this field

Carina Andersson
CEO at Folk & Form

Tiina Wilen has been (and continues to be) a speaker at our International Women's Day Conferences. Her knowledge and ease in explaining the way to use digital tools and innovative skills for your business is always a well received session at the events. Tiina brings her business career as an engineer to structure and create courses for business owners to deliver successful outcomes - these aren't just take the course and you are on your own... these are guided learning experiences which you can continue to use over the longer term.
Ali Meehan
CEO at CostaWomen.com
Tiina Wilén played the main role in both helping me identify my main calling and values I can give to others and helped me building my own brand from the scratch. The combination of her always up to date knowledge, method, patience, passion and just wonderful personality gave me faith and courage to learn and do things I never thought I could do. By the results I’ve got right from the start launching my company I can boldly declare that Tiina is a top professional in her business niche.

I am forever thankful.

Ania Berggren
CSD Women's Leadership Academy International

I have long experience as a manager, and have also run my company for several years. Even as an experienced manager you sometimes get stuck, and especially if you are an entrepreneur with your own company.

It's good to have someone outside who can coach you forward. If you have long experience yourself, it is even more important to find a coach who understands your situation and can coach you at the right level. Then it's not about having the support of someone who knows your brand, it's about finding a professional for strategies and models, ideas, and inspiration to lead me forward in my business.

Finding the right person for this is important, as you as an entrepreneur invest your time and money.

For four months I have hired Tiina as my private coach, and this has been well invested money. Tiina has quickly understood my situation, and guided me forward to feel good and able to lead my company forward. She has motivated and given me tips, she has inspired, and expected results. These four months have been much needed for me, I have regained the joy of running my successful business even longer. "Sky is the limit and Tiina helps you get there"

Mariana Ramselius | Interior Architect at Silander Holst S.L

Without hesitation, I offer a glowing recommendation of Tiina.

After being introduced to her work and method, I decided to become an Avenue client and I must say my time and money was well invested.

Avenue is not like other programs that you don't do anything with. It engages you to really engage your business and your leadership from the perspective of REAL growth which is all about having a strong foundation in vision, direction, strategy, and implementation.

Tiina really shines when it comes to operations. And the special touches she infuses into the experience, like the CEO Week's, brings surprise and delight to the growth process.

Avenue has supported me in committing to reaching a new standard in how I lead my business. For that, I will be forever grateful.

Ozioma Egwuonwu
Chief Strategic Transformation Officer | TEDxSpeaker | Strategic Advisor | Keynote Speaker | Consultant

I have had the great pleasure to work alongside as a colleague, together with Tiina at an international IT-company. Tiina worked as a consultant and PM for many of the cases I sold to our customers. Apart from being skilled and motivated, she was always passionate about the client and their expectations and made sure we met the strict budget and deadlines.

Even when tough business decisions had to be made, she always succeeded to onboard the client on the necessary path and way forward; all the time with her warmth and passion and deep respect for the client. I would be happy, proud and grateful to work with Tiina at any given time again!

Claes Lemnell
CEO at Nordics VirtusaPolaris

I have attended a lot of different educations during my time as a business leader. What Tiina does with the Avenue Program is that it connects the dots to make the picture complete. This is unique. I’m really excited to see how our results will improve in the future.

Barbro Axelsson
CEO at Durewall Institutet

I am very excited since I just had a business coaching meeting with one of my clients where we did the core exercises and she was so happy!

Floor Schmeitz
Avenue Certified Growth Coach | Founder of PlayBook for Magic

I can highly recommend Tiina and Avenue. The program and the energy gave me the Power to improve and walk further out of my comfort zone. Made me more digital and crossed new boundaries. It was a pleasure and great business opportunity to work in her program.

Karin Holmström
Artist & Entrepreneur

Let’s Build Your Systemized, Digitalized Business

We start with a 3-month engagement. After this, we can simply choose to continue on a month-by-month basis for as long as it benefits both

Book Your Package Below

I’ll See You In the Onboarding Call


$ 8k / 3 x 2900 I accept USD / EUR / SEK | Eventual VAT to be added

Pay in full or in 3 monthly installments

  • Fully customized program
  • 2 x Bespoke 90-day plans: One when we get started, and another after 90 days. If you need my help to complete the second one, we simply continue on a month-by-month basis
  • Access to all my tools, systems, playbooks, and instructions


  • Onboarding call
  • Growth Roadmap + walkthrough call
  • Full-day strategy creation session
  • Full-day implementation day
  • Bi-weekly 1:1 strategy calls
  • Project Management Tool access, see below
  • Mon-Thu Voxer access, see below

Continuous advisory after the initial 3 months $2k / month

What is Voxer?


Voxer is a private messaging tool we use because it’s easy to use and quite frankly, pretty fun too! You can read more about Voxer here, but here are some key points:

  1. It works on any network on iPhone, Android, and the web. I will send you the instructions when we get started.
  2. It’s free to use.
  3. You can send voice messages, it’s like talking on a phone, or text messages, images, and video.
  4. All chats are stored in your Voxer app so you can repeat the answers anytime you need.
  5. You can send me as many messages as you need.

What is the Project Management Tool?


Our project management tool is where we exchange files and private chat. You can email directly to the tool, alternatively, login to the tool and send messages. This is a great place for you to send your work for a review, and get more in-depth advice on your growth projects.

Common Questions & Answers

To be a good fit for the program, you should:

  • Want to digitalize your business.
  • Be ready to implement: this is not education. We will co-build your system, and you need to be willing to do the work.
  • Want to use digital channels in your customer acquisition.

Yes, if you know you want to build a systemized, digitalized business.

This is private and bespoke

We design your strategy and game plan.

My customers sell services, products, digital products, and physical products using our systems.

They serve in B2B and B2C markets.

So yes, there are systems for all kinds of business models, and I will guide you to the right one!


We will grow your BUSINESS, and if it contains several revenue models, brands, or people, we co-create the right strategy for you.

  • Business model? Yes.
  • Brand? Yes.
  • Marketing? Yes.
  • Selling? Yes.
  • Offer? Yes.
  • Pricing? Yes.
  • Messaging & copy? Yes.
  • Budgeting & KPIs? Yes.
  • Strategic planning? Yes.
  • Publicity? Yes.
  • Technical infrastructure? Yes.
  • Tools? Yes.
  • Leadership? Yes.
  • Team building? Yes.
  • Taxes? No.
  • Accounting? No.
  • Legal? No.

We work together for 3 months, and after that, we can continue on a month-by-month basis.

From us – nothing.

Essentially, the tools we help you implement might come with a cost, but we have lots of alternatives for different budgets, including free and premium tools. For example, our favorite CRM system starts at 9 $ / month.

No, you don’t have to. I am an expert in teaching non-tech professionals essential technologies, systems, and integrations.

Want to know my superpower? I make technology so simple that most of my clients even start to like tech. Now, I can’t promise you will develop a deep passion for tech, but I can promise you will dislike it less. Most importantly, you will NOT feel lost in the tech again. 

We set up a schedule that works for you. We meet via Zoom.

You can continue with me on a monthly basis for as long as it benefits both.

Honestly – this WILL TAKE TIME. Only join when you are ready to make an intentional decision to level up your business.

Please note this: this should not be in ADDITION to your work, this should be part of your job as the CEO of your business. You need to be able to reserve about 4 hours per week to get results. However, we decide together what we will work on, and what kind of pace suits you.

No. If you have a business partner, both of you are welcome to join.

Absolutely! Let’s set the goals for your business development and then invite the right people to the project.

In case you don’t fully like the Bespoke Growth Avenue we create for you, you can cancel this within 14 days of our onboarding call. I will refund your investment minus the Avenue Roadmap fee of $897 (+ ev VAT). After the 14-day period, we commit to the initial 3-month engagement.

  1. most importantly: this is a private consulting & coaching program and it’s tailored to you, using our growth tools and frameworks.
  2. I do NOT only teach you some marketing gimmicks – you will get a full growth system that covers all 9 Key Growth Elements and a solid Strategic Planning Structure you can use to level up your business
  3. I do NOT allow 1000 people to join the program at a time. You will get the personalized help that the huge programs can’t offer you (despite their big promises)
  4. In fact – there’s no “masterminding with a group of successful business owners”. It’s just you and me. 100% of our focus is on your business.
  5. You will get ready-made assets that you can use in your business. This saves you thousands in graphic designer fees!
  6. I can implement tools, processes, and technologies in your business. We have one full-day implementation session, and if you need more, you just book an additional implementation package.
  7. You can stay for one quarter or more, let’s decide it later.

But if you want me to have a look at the program that you’re comparing our program with, send me me email, and I can have a look!


Yes, of course. If you do the work, you will have a systemized, digitalized business.

However, your success depends on your participation and willingness to succeed. We bring the strategies, tactics, and tools – you bring the passion and manpower (or allow me to build the systems and tech for you). Essentially – it’s your business, your decisions, and your actions that make the difference, I’m simply helping you get clarity and build it faster than you could by yourself.

Kindly notice that by law, we need to handle the EU VAT correctly.

If you are a Swedish company –> VAT will be added and you can submit it to the Swedish Government to get it back.

If you have a valid EU VAT number –> no VAT is added. You need to submit your VAT details at the time of purchase, and they cannot be added retrospectively. In case you receive your VAT number later during the program, you can most likely submit the invoice copies to your tax department and receive a refund for the VAT that you have paid. We do not re-create the payment schedule, so kindly make sure you have the VAT number ready before you join if you plan to apply it later.

No valid VAT number (but in the VAT zone) –> VAT will be added. See above in case you apply for a VAT number later while in/after the program.

If you’re outside of the EU VAT zone –> no VAT is added.

If this is confusing, please check with your accountant. We do not offer tax consultation.


Not sure yet? You can start with the Bespoke Growth Roadmap and then decide if you want to work with me

Start with the Roadmap