Client Experience vs Brand Experience

Client Experience vs Brand Experience: What’s the Difference? Are you confused about the difference between client experience and brand experience? You’re not alone. Many people use these terms interchangeably, but they actually refer to two distinct aspects of your business. Client experience refers to the interactions your clients have with your company, while brand experience…

Signature Client Experience – What is it and How to Design Yours?

Signature Client Experience – What is it and How to Design Yours? Every business has a client experience, whether it’s intentionally designed or not. The big difference between premium services and brands compared to mainstream and commodity brands is this: the premium/luxury brands have intentionally designed their client experience, and they rarely deviate from it.…