Build Your Signature Business

First – what exactly is a Signature Business?

In short: It’s a business that becomes known and chosen, and brings happiness.

What does it mean? It means that your business, or the business you work for, becomes known in your industry. It means that the business becomes chosen by customers, suppliers, media, employees, and other relevant people. Lastly – happiness; what’s that got to do with your signature? Well, a lot. It’s about the culture, whether people; customer and employees feel happy about your business and brand. If not, things are no bueno. If yes, you’ve got a great business. So simple, yet so difficult.

Also, if you are the founder, your wellbeing, and the wellbeing of those around you, is critical. You can achieve this by designing the right model – your signature business model – that either brigs you joy and happiness… or not. You can have team members that love to work with you… or not. You can have customers who adore you…. or not. Either way, in my point of view, making humans happy is one the the key elements of building a signature business.

The Signature Business has 4 main pillars: Profile, Product, Process, Prosperity


Every company needs to define its signature profile. It’s a combination of many elements, but the core components are your identity, your expertise, and your message. These elements form your conversion story. A signature profile is also highly important for professionals who want to build their dream career paths!


Every company needs to define its signature business and growth models, products and services they sell, and design impeccable experiences that make their customers happy, come back, and refer them to others. I work with many business models, and often implement content-led growth models.


Every company needs to define its signature processes and tools. The key processes that I help companies develop are marketing and sales processes, and value delivery processes, which goes hand in hand with the customer experience, but cover even the internal processes for effective deliveries.


Every company needs to make money. But more often than not, the founders aspire to build a lifestyle that makes them happy. Prosperity is not limited to economic success; it often also includes factors such as health, happiness, and overall quality of life. I wish that for you, and for your family and team members.

Want to learn more? I’m currently writing a book, sign up for updates here!

The results

What happens when you intentionally build your Signature?

  • Your business becomes known for a specific thing: product, style, solution, or whatever fits your vision
  • Your messaging is clear and consistent, and your marketing attracts the right people to your business
  • Your product development is focused on bringing maximum value to the customer while improving operational efficiency and decreasing OpEx
  • Your systems, tools, and assets make the customer experience excellent while your team can deliver superior service
  • Your customers acknowledge and appreciate the delightful, unique touches you have built into your deliveries
  • Your reach grows through leveraging the right platforms and partnerships for your brand
  • Your digital assets and business automation work even when you don’t, bringing you new leads and customers to grow sustainably

Regardless if you are the owner of a small business, or work for a company that wants to become the leading brand in their niche – designing and developing your Signature is critical.

Defining, designing, and Developing the Signature is my superpower

How do I do that?

I offer workshops, education programs, and consulting (currently closed), or join companies as a fractional or full-time member. Typical roles in the larger SMEs are Go-To-Market, Product & Growth Marketing, Process & Operations, or Customer Experience Leader. For consulting projects, I can take on a more hands-on consulting approach or more of a coaching & educating role.

Regardless of the setup, I approach this with an entrepreneurial drive and determination: clear strategy, holistic view before tactical play, tight (but realistic) budgets, fast execution, automation & measurements, and a great team spirit.

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