Tiina Wilen is one of Europe’s leading experts in helping professionals and small business owners package their skills, experiences, passion, and knowledge into intellectual property, products and services that sell at scale, and building the solid infrastructure a growing company needs.
Tiina holds a Master of Science in Systems Engineering & Bachelor in Business and she spent nearly 15 years in the corporate world as an IT & Management Consultant, Product Manager, and Global Process Manager, where she was responsible for multi-million euro offshore operations and delivery performance leading global teams of over 300 software engineers. She has worked as a CEO managing international brand launches, manufacturing, and distribution processes, and is now the CEO of Avenue Strategy Group; the leading growth engineering company in Europe offering coaching, consulting and education for SMEs. She also owns several international B2B & B2C brands, and manages to grow all her assets while spending a lot of quality time with her kids, husband, and animals.
These experiences taught her that assets, systems, and processes create profits and freedom. After launching her first business in the home textile industry, Tiina saw that many small business owners lack solid systems that allow big companies to scale. Tiina and her team are now on a mission to grow profits, impact and joy for small business owners.