Tiina Wilen is an expert in digitalization, helping design, wellness, and lifestyle professionals and brands digitalize their companies to grow and scale.
Tiina holds a Master of Science in Systems Engineering & Bachelor in Business and she spent nearly 15 years in the corporate world as an IT & Management Consultant, Product Manager, and Global Process Manager, where she was responsible for multi-million EUR offshore operations and delivery performance leading global teams of over 300 software engineers.
She has worked as a CEO managing international brand launches, manufacturing, and distribution processes, and is now the CEO of Avenue; the growth engineering company offering coaching, consulting, and education for growth-focused SMEs. She also owns several online assets and brands and manages to grow all her assets while spending a lot of quality time with her family.
These experiences taught her that assets, systems, and processes create profits and freedom. After launching her first business in the home textile industry, Tiina saw that many small business owners lack solid systems that allow big companies to scale. Tiina and her team are now on a mission to simplify the adaptation of technology to grow profits, impact, and joy for small business owners across the globe.