Do you have a podcast or are you looking for a speaker who can deliver a great keynote, workshop, or webinar training for your audience? Or do you have a publication in the design/wellness space and look for an expert writer?


Tiina Wilen is an expert in premium positioning, systemization, and digitalization, helping service professionals and iconic brands grow and scale.

Tiina holds a Master of Science in Systems Engineering & Bachelor in Business and she spent nearly 15 years in the corporate world as an IT & Management Consultant, Product Manager, and Global Process Manager, where she was responsible for multi-million EUR offshore operations and delivery performance leading global teams of over 300 software engineers.

She has worked as a CEO managing international brand launches, manufacturing, and distribution processes, and is now the CEO of Avenue; the growth & digitalization consulting company helping premium service & product brands scale without sacrificing quality and wellbeing. She also owns several online assets and brands and manages to grow all her assets while spending a lot of quality time with her family.

These experiences taught her that assets, systems, and processes create profits and freedom. After launching her first business in home decor, Tiina saw that many small business owners lack solid systems that allow big companies to scale. Tiina and her team are now on a mission to simplify the adaptation of systems and technology to grow profits, impact, and joy for small business owners across the globe.


  • The 7 elements of an Elegant Business that grows without sacrificing quality and wellbeing
  • Signature Client Experience – the building blocks for your premium services offers
  • Digitalize to Scale – why to digitalize your SME and the 3 levels of digitalization
  • Premium Positioning – how to position your business to attract only the right clients and partners
  • Demand Generation – why traditional marketing fails you and what to do instead