Who I work with


I work with professionals and brands, ranging from startups and emerging brands to some of the most respected companies in the world of design and wellbeing. My strength is to figure out unique business models and implement multiple revenue streams and growth infrastructures for each business owner, combining their unique skills and resources to grow and scale with elegance. I’ve helped…

  • Interior designers
  • Home decor brands
  • Spa consultants
  • Showroom owners
  • Brand specialists
  • Wellness experts
  • Spa owners
  • Course creators
  • Furniture makers
  • Artists
  • Ergonomy consultants
  • Soap makers
  • Photographers
  • Wellness brands
  • Design tech companies
  • Property experts
  • Design & lifestyle magazines
  • Garden designers

Operational Efficiency

Finally have a business that is known for its value and customer experience. When you have the right business model and the right systems in place, growing your business becomes effortless and enjoyable.

Perpetual Growth

Finally have the right systems, processes, and tools in place. When you expand your business and have the right infrastructure to meet the demand, your growth becomes perpetual.

Impact & Influence People

Finally have a business that makes an impact. When you combine the right idea, messaging, and model with expansion tactics, you become seen as the influencer and changemaker in your industry.


I offer a customized implementation of the Avenue Method™ - my holistic framework for growing and scaling premium brands and businesses. I provide consulting, coaching, education, and digital implementation for businesses of all sizes in the premium market. I tailor your growth & digitalization avenue to suit your individual needs and business stage.

Programs & Education

Do you need help to grow and scale your business? The Avenue Program helps premium services and product businesses grow without sacrificing quality & wellbeing. We combine education, consulting, coaching, and management tools with personalized advice to grow and scale companies in the design, lifestyle, and wellbeing industries.

Consulting & Fractional CMO

Are you expanding rapidly but your team has no time or is not skilled to build the necessary infrastructure that your business needs? Are you planning to bring in C-level employees but not sure yet whether that’s the right choice right now? Or do you need help to build specific systems and operations, and train your team to manage them? I can join your team as a fractional CMO.

Without hesitation, I offer a glowing recommendation of Tiina.

After being introduced to her work and method, I decided to become an Avenue client and I must say my time and money was well invested.

Avenue is not like other programs that you don't do anything with. It engages you to really engage your business and your leadership from the perspective of REAL growth which is all about having a strong foundation in vision, direction, strategy, and implementation.

Tiina really shines when it comes to operations. And the special touches she infuses into the experience, like the CEO Week's, brings surprise and delight to the growth process.

Avenue has supported me in committing to reaching a new standard in how I lead my business. For that, I will be forever grateful.

Ozioma Egwuonwu | Chief Strategic Transformation Officer | TEDxSpeaker | Strategic Advisor | Keynote Speaker | Consultant

I have long experience as a manager, and have also run my company for several years. Even as an experienced manager you sometimes get stuck, and especially if you are an entrepreneur with your own company.
It's good to have someone outside who can coach you forward. If you have long experience yourself, it is even more important to find a coach who understands your situation and can coach you at the right level. Then it's not about having the support of someone who knows your brand, it's about finding a professional for strategies and models, ideas, and inspiration to lead me forward in my business.
Finding the right person for this is important, as you as an entrepreneur invest your time and money.
For four months I have hired Tiina as my private coach, and this has been well invested money. Tiina has quickly understood my situation, and guided me forward to feel good and able to lead my company forward. She has motivated and given me tips, she has inspired, and expected results. These four months have been much needed for me, I have regained the joy of running my successful business even longer. "Sky is the limit and Tiina helps you get there"

Mariana Ramselius | Interior Architect at Silander Holst S.L

I can highly recommend Tiina and Avenue. The program and the energy gave me the Power to improve and walk further out of my comfort zone. Made me more digital and crossed new boundaries. It was a pleasure and great business opportunity to work in her program.
Karin Holmström | Artist & Entrepreneur at karinholmstromart.se
I have attended a lot of different educations during my time as a business leader. What Tiina does with the Avenue Program is that it connects the dots to make the picture complete. This is unique. I’m really excited to see how our results will improve in the future.

Barbro Axelsson | CEO at Durewall Institutet

Tiina is one of the most brilliant business model & systematization minds I know. I would recommend to get her coaching, mentoring, support or picker her smart brain any way you could. Start to listen to one of her many golden tips on her pod, insta, FB or any other social channel.

Maria von Post | Netlight

I am very excited since I just had a business coaching meeting with one of my clients where we did the core exercises and she was so happy!

Floor Schmeitz | Avenue Certified Growth Coach | Founder of PlayBook for Magic


I am committed to helping you increase your company's value, operational efficiency, profitability, impact and personal joy.